Matthew McConaughey Directs Debut Music Video for Jamey Johnson’s “Playing the Part”

News, Video — By on October 25, 2010 8:06 pm

Alright alright alright. We were dazed — and a bit confused — when we learned McConaughey directed a music video for his bud Jamey Johnson.

Shot in Los Angeles in late September, it’s the first music video ever directed by McConaughey and the first video from Johnson’s 25-song double album, The Guitar Song, which debuted at No. 1 on Billboard’s Top Country Albums chart and No. 4 on the Billboard 200.

“Jamey, and this song, both have a great sense of humor, so I wanted the video to have a ‘wink’ to it,” says McConaughey. “For any video, if you like the song, you should like it even more after you see the video. I wanted this video to support the lyrics, and elevate the song.”

With his extensive film background, he wanted his first foray into video directing to feature a compelling narrative so that it wouldn’t be an ordinary music video. “This is a story with a beginning, middle and a surprise at the end,” he says. “I started out with a 250-pound stripper leaving work in the morning, and ended up with a man in a gorilla suit getting fired from a used tire store.”

When McConaughey told Johnson that the video would be pretty “carney,” Johnson said, “Get as carney as you want.”

About working with his friend, Johnson says, “I don’t think I could have dreamed anything better.”

Let the strange dream begin! Check it out.

Courtesy of UMG Nashville, Travis TV and AristoMedia

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